Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Tuesday, 28 January 2014

The Cost of Value

Yesterday, I responded in a private message to a post on my facebook timeline. To my surprise, the message window appeared again seconds later with a reply. I say surprise, because the person I messaged is not only extremely well known in his field of exploration and authorship, but recently apologised to his followers en masse that, due to an exceptional workload, he was unable to respond in person to the many who had contacted him. However, he kindly added that he really appreciated everyone's contributions. I just assumed that my message would be pertinent to his posting and that he might read it sometime.

We then engaged in a brief exchange, during which I mentioned some information I had related in one of my own books that might be of interest in relation to one of his current topics. He wanted to know more and then said he would buy the book.



It wasn't until I had sent him the Amazon purchase link, that I remembered the cost of the book. For a moment I wondered if I had over-priced it - due in part to the cost of production being higher than other books I have written because it necessarily has to contain colour images. The book is also rather thin - actually being more akin to a booklet. He seemed a little surprised at the price and I apologised with the explanation just given.

"Bought it." He typed.

I thanked him and we ended our conversation. After about 10 minutes of elation, that someone of such standing had bought a book off me, I thought I'd better have a quick read through and see if it stood up to the scrutiny it would no doubt receive... and at that cost!

It may seem odd to some, but I often read through my own books. I actually believe I write well and it is testament to my diligence that I rarely feel anything needs to be changed in hindsight. I write precisely and concisely, with little unnecessary padding. Of course, the downside of this is that I often end up with booklets more often than books! As a writer, I choose my words very carefully. It is very important to convey what I mean to be received. QMS was originally a talk given to scientists and researchers in Barcelona.  It came from inspiration and the words flowed easily through me. For over 30 years, I have explored the more 'hidden' aspects of physical life, and QMS suddenly made a lot of sense.

I realised that the 'Worry Monster' (as my friend puts it) was dancing on my shoulder as I read through my work.  "Is this value for money?" it goaded. "Are you actually saying anything new?"

I woke in the early hours, still thinking about the book and what apology or recompense to offer, should it be rejected on receipt. Perhaps I could offer to return part of the cost, or maybe offer a second complimentary book free. "Stop it!" I thought. "Think of all the things people spend money on. Think of that same amount of money you put into the car as fuel every few days!" The Worry Monster wouldn't let go. "Yes, but look at the thickness of his books - and you can buy them for less than £10." I just hoped that my book was appreciated as substance over quantity.

Check out my books at www.richardgentle.com and here: https://keekoo.co.uk/books









Sunday, 26 May 2013

All about Writing and Publishing

Recently, I have been listening to the advice of several people connected with the writing and publishing industries.  These talks have been made possible by Christine Kloser and include the following people:


Christine Kloser's Authors & Experts

If you find this blog in time, you can listen to many of these talks for free until Monday 27 May 2013. Simply go to the website and register for access:

Discover how to become a Hay House author with Reid Tracy.  FREE replay until Monday.  www.TransformationalAuthor.com  #TAE2013

How to write a book proposal… FREE replay with Linda Sivertsen until Monday! www.TransformationalAuthor.com  #TAE2013

How to organize your book content… FREE replay with Fabienne Fredrickson until Monday!   www.TransformationalAuthor.com   #TAE2013

Learn about eBook publishing… FREE replay with Ellen Violette until Monday! www.TransformationalAuthor.com  #TAE2013

Make the most of book industry changes… FREE replay with agent, Bill Gladstone until Monday!   www.TransformationalAuthor.com   #TAE2013

Discover your world-changing story… FREE replay with Gail Larsen until Monday!  www.TransformationalAuthor.com  #TAE2013

You’re right where you’re meant to be… FREE replay with SARK until Monday! www.TransformationalAuthor.com  #TAE2013


From a UK perspective (and in my opinion), the approach and style is quite American, but the advice when you reach it is worth noting down as it applies to anyone anywhere.


Friday, 24 May 2013

It takes 10 years to be an overnight success!

This past week, I've spent quite a few hours listening to interviews with people connected to the publishing world via www.transformationalauthor.com. The title of this post is actually a quote relayed by Hay House President and CEO, Reid Tracy.
 


Once you get through the first 10 to 20 minutes of each session, with everyone saying how wonderful they are, each interview does in fact contain some useful and informative advice on being an author and creating the right conditions for success in publishing, marketing and sales - not to mention the most important aspect of all: developing a following and readership.

One of the main surprises for me, was how much emphasis publishers put on authors to develop the market for their own books.  Various online publishers offer packages for authors and to be honest, all of them seem to offer what I can already do pretty well on my own - yet none of them offer what I really need - help with finding a readership.  So anyway, I now realise that 80% of "marketing" is down to me alone.  Bugger then!

I think it was Alvin Toffler, in his book 'Future Shock', who stated that cultural change in society took 15 years.  Of course, when he wrote this, we didn't have Internet access and the World Wide Web.  I used to be involved with the development of e-learning in education and by the time we got to 2005, I suggested that traditional change time had been reduced to about 5 years.  Now in 2013, I would revise this down to 2 years in many areas of social acceptance of change.  I mention this in relation to the 'overnight success' quote.  It's already been shown that for some people, gaining overnight success has been a reality.  For example, think about some of the 'viral' videos on YouTube, people who have produced amazingly successful Apps for mobile devices, and kids who have suddenly produced a great IT idea from home. 

The real challenge in today's world isn't becoming "famous", it's staying noticed once you have been discovered!  We now live in a transient world where longevity is facing extinction.  Attention spans are shorter and the need for refreshed gratification in everything we experience means that (if you are an individual) trying to come up with and offering something new to the same people is going to burn you out.  Therefore, your most realistic wish should probably be in the area of expansion outwards of your key offerings to reach and touch new people who will embrace them.